Working name and preview. Every business, person and figure on this page is fictional or illustrative. Prices exclude VAT.
For plumbers, electricians, roofers and every other trade

Win the jobs you're missing while you're on the tools.

A fast website on your own domain. An AI front desk that answers, quotes and books while you're under a boiler. Follow-ups that turn enquiries into paid work. And Foreman OS to run the rest of the business from WhatsApp.

  • Live in 10 working days
  • Your domain, your files
  • From £49 a month
  • Cancel any time
36-second intro · fictional business, illustrative figures
  • Built on UK rules: GDPR, PECR, trade bodies
  • Live in 10 days or your first month is free
  • You own it: domain, site, logo, customer list
  • Runs on WhatsApp, no PC needed
The problem

Most trades lose work before they ever pick up the phone.

You're good at the job. The business around the job is what slips, and it slips at the worst moments.

The phone rings on a job.By the time you call back, they've booked whoever answered first.
The website is slow, old or broken.And the hosting firm still bills you every month for it.
Quotes, reviews and invoices wait for a spare evening.There is never a spare evening. The notebook in the van is the system.
What you get

Everything a one-van business needs to look big and stay busy.

Pick the pieces you need. Each one works on its own, and they work better together.

Foreman OS

One message at 06:40 and your day is already set.

Foreman becomes the system of record for a business that never had one. Here is a Tuesday for a plumber in Cardiff. Names and numbers are made up.

  • Morning brief. Jobs routed, stock checked against them, overnight enquiries triaged: clear ones quoted from your price list, vague ones asked one qualifying question.
  • On the job. Calls you can't take get a text in seconds. Customers get a price range and a slot. "On my way" goes out when you set off.
  • Text DONE and the job number. Invoice sent with a pay link, review request scheduled, materials logged, receipt matched for your accountant.
  • The things you'd forget. Gas Safe renewal in 31 days with the new bulletin summarised. VAT date tracked. Accountant pack prepared. Six weeks since your last Google post, with a campaign drafted or handed to us.
Run it yourself in the demo
F
ForemanTaff Valley Heating · Tuesday 06:40
You stay in charge

Five lanes. You set the dial on each.

Off, Suggest, Run, or Hand to agency. Suggest drafts and waits for your tap. Run acts inside the rules you set and logs every action. Hand to agency gives that lane to us. Change any lane in one tap from your phone. Try the dials.

Try it

Message a made-up plumbing firm and watch the office fill itself in.

The demo is a fictional business with made-up customers and prices. Ask about a banging boiler, say you can smell gas, or switch to the owner and text DONE. Every answer comes from facts the owner approved. It never diagnoses faults.

Engineer working on a water heater Illustrative stock photo

Pick your trade

Three sandboxes today. More trades as we onboard them.

Prefer your own AI? Point the demo at Claude, an OpenAI-compatible endpoint or a local Ollama model. The switch is under the chat and your key never leaves your browser.

Open the demo
Plans

Pick a plan. Change or cancel any time.

Prices exclude VAT. You pay the setup once, then monthly. Starter and Growth roll monthly with 30 days' notice. Pro has a three-month minimum because of the social setup, then rolls. Foreman OS pricing is a working figure until our trade interviews finish, so ask for a firm quote.

Starter

Getting a proper site live. "Get found."
£49/month
£595 setup
  • 5-page website on your domain
  • Hosting, SSL, backups, monitoring
  • 30 minutes of edits a month
  • Google Business Profile set up
  • Logo tidy-up
  • Leads to your email
  • AI front desk (add-on)
  • Quarterly report
Start with Starter
Recommended

Growth

Turning visits into enquiries. "Get chosen."
£129/month
£1,450 setup
  • Up to 8 pages + area pages
  • Hosting, SSL, backups, monitoring
  • 1 hour of edits a month
  • Google Business Profile + monthly post
  • New logo + 2-page style guide
  • AI front desk (text) included
  • Missed-call text-back
  • Review request after every job
  • Leads into a CRM, not an inbox
  • Monthly report
Book a call about Growth

Pro

Staying busy all year. "Get booked."
£349/month
£2,450 setup
  • Up to 10 pages + area pages
  • 2 hours of edits a month
  • Google Business Profile + weekly posts
  • Full identity + van and uniform mock-ups
  • AI front desk, text + your own voice
  • Everything in Growth
  • Quote follow-ups, booking reminders, WhatsApp alerts
  • 12 social posts a month on 2 platforms + 1 short video
  • Monthly report + a 30-minute call
Book a call about Pro
New

Foreman OS

The whole business, except the work, run from WhatsApp.
from £149/month
Setup from £995 · working figure, ask for a firm quote
  • All five lanes with dials
  • Jobs, quotes, invoices, stock, reminders
  • Compliance calendar and regs digests
  • Accounts pack for QuickBooks or Sage
  • Weekly business review
  • Hand any lane to us
  • Add to any plan, or run it alone
  • Our hosting, your VPS, or your own AI
Ask for a firm quote
AI front desk for Starter Text: £295 setup + £49 a month.
Your own voice on the phone £495 setup + £99 a month. Only with your written consent, and you can withdraw it.
Video avatar £795 setup + £199 a month. Customers see you before you show up. Any plan.
Founding offer. The first 3 businesses get half-price setup in return for a short case study. That's a real limit and it ends at 3. [X] of 3 places left
Guarantee. Your site is live within 10 working days of us getting your content, or your first month is free. Pay annually and get two months free.

Down-sell if money is tight: site only, £595 + £29 a month hosting with no edits. Area pages £95 each.

Compare

Where this sits against the other ways to get it done.

DIY builderFreelancerAgencyAI receptionist appForeman by AeternusVita
Typical cost (UK, 2026)£140 to £360 a year + your time£500 to £3,000 build£2,500 to £10,000+ build£24 to £159 a month£595 to £2,450 setup, £49 to £349 a month
Who writes itYouUsually youThemn/aUs
Front desk on your website and WhatsAppNoRarelySometimesPhone onlyYes
Runs the rest of the businessNoNoNoNoForeman OS
You own the domain and filesUsuallyUsuallyCheck the contractn/aAlways
Pay per leadNoNoOftenNoNever

Ranges from UK pricing guides and provider pages checked 20 October 2026 (Octelis, Expertsure, Arcscribe, Powered Now, WebSP, Trade Receptionist).

How it works

One call, one WhatsApp full of photos. We write everything.

  1. 15-minute call. We look at your current site and Google listing on the call and tell you the three things we'd fix first, whether you sign up or not.
  2. Send us your details. One short form and a WhatsApp full of job photos. Foreman interviews you about services, prices, areas, hours and cert numbers.
  3. We build it in 10 working days. You get a preview link and one round of changes.
  4. Go live, then a monthly report. Leads, reviews and calls on one page, plus a quick call on Growth and Pro.

Your domain. Your site. Leave whenever you like.

Your domain is registered in your name. If you cancel you get a full copy of your website, your logo files and your customer list within 5 working days, and we help you move. No exit fees.

First client: FlameFront, Cardiff

A heating business whose old site showed a critical error for up to two years. Rebuilt as an 8-page site scoring 100 on Lighthouse mobile, with a new logo and an AI front desk. Results publish once they're measured, not before.

FAQ

Still have questions?

How much does it cost?

Starter is £595 setup and £49 a month. Growth is £1,450 and £129. Pro is £2,450 and £349. Foreman OS is from £149 a month with setup from £995, confirmed on a call. All prices exclude VAT.

Is there a contract?

Starter and Growth are rolling monthly with 30 days' notice. Pro has a 3-month minimum because of the social media setup, then rolls monthly.

Who owns the website?

You do. Once the setup is paid, the design, words and logo are yours. We keep the AI software, and it switches off if you leave.

Is the AI safe for a gas or electrical business?

It only uses facts you approve and never diagnoses faults. If someone says they smell gas it shows the National Gas Emergency number before anything else. You can switch it off with one message.

I don't have a PC. Does that matter?

No. Foreman runs in WhatsApp and a phone browser. Setup is a conversation, not a form.

Can it use my voice or face?

Only if you want it to and you sign a consent form. You can withdraw that consent and we delete the model.

What about my accounts?

Foreman prepares the pack and matches receipts. It exports to QuickBooks or Sage. It never files anything; you or your accountant do.

Can I host it myself or use my own AI?

Yes. The same product runs in a container on your VPS, and the brain can be Claude, any OpenAI-compatible endpoint or a local model.

Do you do Google Ads?

Foreman can draft a small Google Business campaign for your approval, or hand it to us. Nothing spends without your okay.

See what you're missing.

Book a 15-minute call. We'll look at your current site and Google listing on the call and tell you the three things we'd fix first, whether you sign up or not.

[NEED: confirm the WhatsApp business number and inbox before launch.]

Book a 15-minute call WhatsApp us Try the demo first
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